Word: slenderella
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...most successful merchandisers of charm to U.S. women is Slenderella International, whose 150 salons played soft music while vibrating tables shook excess inches off flabby matrons. Last week Slenderella itself underwent a slimming treatment. Patrols of Internal Revenue Service agents, watches carefully synchronized, swooped down on Slenderella salons in 24 cities, slapped on liens for $1,235,445 in unpaid taxes, picked up any cash handy. So swiftly did the action come that Slenderella managers and patrons were taken completely off guard. In New York City two women entered while a revenue agent was scooping up cash from the registers...
Until the revenuers struck, Slenderella's fast-talking President Lawrence Mack, 40, had shown a nice talent for handling complaints. A former general manager for big Stauffer Reducing Inc., he fought off a patent infringement suit by Stauffer after he set up Slenderella with a reducing table similar to Stauffer's. He also shook off a campaign by the Better Business Bureau against his "misleading advertising," which promised that size 20s would be squeezed down to size 14s. Mack promoted Slenderella with TV and radio spots, built up sales to more than $20 million in seven years, held...
...corporation, social security, and unemployment benefit taxes. Mack himself was slapped with claims for $132,240 in individual taxes. Padlocking a business in a "jeopardy assessment" is a rare step for the IRS, but the revenuers had failed to get enough tax money from Slenderella after two years of negotiations, decided to seize the assets while they were still there...
Religion-in-General. In the U.S., says Marty, these are "post-Protestant times." The particularism that once typified American church life has given way to what he calls "religion-in-general." The social and technological environment of the 20th century has acted "as a sort of cosmic Slenderella to polish the edges and smooth the roughness of religious particularity." Puritanism once dominated the U.S. attitude to religion, but "God is now offered in packaged, post-Calvinist, highly marketable forms. He is expected to baptize what is 'expedient' for man, to concur with man's reason and will...
...office has denied that any pressure has been exerted to force him to switch his candidacy to the Senate. But Knowland, a sort of Slenderella bulldog with a look of petrified integrity, wants to be governor, because it is one step closer to the White House in 1960. Knowland is a humorless man with a mission and a method, and the backing of party professionals in the Golden State...