Word: slices
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...much as 44%, lowering a first-class tick et from New York to the West Coast from $1,340 to $750. Complained one United official: "People are charging fares that do not cover costs. But you have a choice of being competitive or giving up a large slice of the market...
...spokesman, and one that was "not without risk." While in Washington, Service reviewed the rules of engagement covering the circumstances under which an airman may open fire on hostile forces. The Administration decided that 1) the U.S. would show Gaddafi that it did not accept his claim to a slice of the Mediterranean and 2) if the Libyans attacked, the U.S. would reply in kind...
...strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates, a San Francisco design firm that advises clients on marketing...
Europe offered Irving a large slice of the bohemian life. He explored by car and motorcycle, met painters and poets, worked out in gyms with burly grapplers who grunted in Slavic. He also met a man with an old trained bear, an animal that would prowl his future books...
...only 12.2%. Borden, with $257.8 million in sales and a 9.3% market share, comes second; Lever Bros., which owns Good Humor, is in seventh place with $62.9 million in sales and a 2.3% market share; and Howard Johnson is ninth with $48.6 million in sales and a 1.7% slice of the ice-cream pie. At the other end of the range, often with thoughts of rising fast, is the beefy red arm offering a just-scooped cone to a customer through a candy-store window. Sometimes the arm can write some impressive profit figures. The Baskin-Robbins chain (whose promotion...