Word: slices
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Spence, a Miami lawyer, is the kind of attorney insurers often blame for their troubles. He has won and earned a healthy slice of several multimillion-dollar awards for clients who suffered personal injuries. But if Spence should be sued for malpractice or negligence, as is happening to lawyers more and more, he would have to pay any court-ordered damages out of his own pocket. "There is no market that will sell me liability insurance," says Spence. "I am going bare, and it is a frightening prospect...
...office chairs: seat and back could be separate, as in Ergon, or they could be one solid shell. Stumpf and Chadwick found a new material (Du Pont's Rynite, a reinforced fiber glass) and thereby an ingenious third design: the Equa shell is continuous, but a graceful H-shaped slice is carved out of the lower back so that it becomes virtually animate, bending like two independent pieces. "One day I took an X-Acto knife on one of our little models," Stumpf recalls, "and I just cut that slip in there. I knew right away it would work." Flex...
...innovative attempt at poaching lucrative soccer viewers. As the world's first free TV network to offer pay-per-view sporting events, Mediaset surprised Murdoch & Co., whose satellite rights until recently meant an exclusive on top-flight matches. "We bought the whole cake, which has now become just a slice," a Sky executive griped. Mediaset paid nearly $146.5 million to secure the terrestrial rights for the top Italian clubs for the next three years. Viewers watch the games by inserting a prepaid card (six matches for $22) into a digital box. Since January, the company has sold more than...
...chicken sandwich, a move McDonald's will make this summer. KFC has added a 99¢ chicken sandwich. The situation got so bad that Wendy's had to launch its latest innovation, an entrée-size fruit salad, in February--not exactly when most people are yearning for a slice of cantaloupe--because it knew that McDonald's was launching an apple-and-walnut salad in May. Even Schuessler concedes that archrival McDonald's strategy has been a success. "I give them a lot of credit," he says. "They've really improved the quality of their food...
...contested ground, the American Dream. A bedroom set greets us in a store window. At its foot there's a slapdash cornucopia of consumer goods: radios, a record player, power tools. In the upper half of the frame, which reports a reflection in the window, we see a twilit slice of Main Street, U.S.A., where a trusty lamppost rises like a beacon and a church steeple makes its dogged case for the spiritual life. Now look deeply into the center of the image to find its tiny punch line. A single glowing word, CASHIER, beckons from roughly the point where...