Word: slicing
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Dates: during 1960-1969
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...Uruguayan artist named Carlos Paez who offered a circus happening in a black tent with motorized cutout forms, flashing lights and noises of factory din, screams, sighs and sobs controlled by the artist himself from an electrical console. Said Paez: "I want to present the quintessence of a slice of life...
...around him. He abruptly leaves the wedding party given by his boss. Fired for his rudeness, he begins to spend his days wandering contentedly by himself. He gazes at things for hours until they lose their conventional reality-an effect brilliantly conveyed by a surrealistic camera that converts a slice of bread into a mysterious mass of caverns, an iron lamp base into a writhing monster...
...While these amounts are small compared with U.S. television revenues, the annual totals are rising into more substantial figures in some countries. Last year Italy sold $21 million worth of TV advertising. In West Germany, where eight regional networks run almost nothing but "slice-of-life" commercials portraying housewives at work, ad revenues rose from $33 million in 1960 to $94 million last year. Britain's ten-year-old ITV now airs more than $300 million in TV time for advertisers as varied as chocolate-maker Cadbury's and Procter & Gamble...
...plods across his barren acres, dragging a steel-slivered plow designed in prehistory by some Indian prototype who faced the same harsh, crumbling earth. In a year, he raises scarcely enough to feed his bullocks. For lunch Ramoo eats another chapatty covered with watery gruel, and perhaps a slice of mango chutney hoarded by his wife to give the food some flavor. Then back to the plow...
...mobile ice cream companies have fallen on hard times; their share of the entire ice cream market has dropped from 4% to 1% in the past four years. And the future looks equally frosty. In an effort to cut costs, Good Humor, which enjoys by far the largest slice of the mobile ice cream pie, has stopped dispensing napkins with its novelties. And letting droopsicles drip all over party dresses will hardly melt the opposition...