Word: slicing
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Dates: during 2000-2009
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...night where Mary Tyler Moore once ruled, CBS is now banking on Kevin Ferguson, a mixed martial arts fighter who goes by the stage name of Kimbo Slice, to draw younger viewers, especially men ages 18 to 34. But in giving such a prime-time spot to mixed martial arts (MMA), the fast-growing, full-combat sport that combines elements of boxing, kickboxing, wrestling, jujitsu and other disciplines, the network is taking a calculated gamble...
...Well maybe not all eyes. Saturday night prime-time TV, after all, has for years been a relative dead zone full of reruns, so DeLuca shouldn't expect knockout ratings, at least not right away. But there's no doubt that Kimbo Slice will draw a crowd. Once a promising Miami high school football player, Kimbo, now 34, flunked out of college and for a time lived in his car. He worked odd jobs - strip-club bouncer, porn company bodyguard - until he started street fighting about seven years ago for money in Miami backyards. "It kept me away from dealing...
...Even with Slice's compelling (dare we say inspirational) life story, MMA won't be a simple sell for CBS. The network needs to balance the expectations of rabid fans with those of new casual viewers, who will have to be spoon-fed MMA 101. "The challenge is that we have to serve two audiences," says Kahl. "We don't want to talk down to the hard-core fans, but we also can't alienate first-time viewers." Also, the network isn't exactly offering the sport prime real estate on the schedule, though CBS insists this is the best...
JOSE CANSECO to take on former NFLer in Atlantic City celebrity boxing match. Paging Kimbo Slice...
Mixed martial arts debuts on CBS. KIMBO SLICE, the new face of the Tiffany Network...