Word: slick
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...fact, Bush is so popular that he needs a sophisticated maintenance | program to sustain his high ratings. In a slick piece of reverse psychology, he strives for underexposure: while most politicians crave attention, Bush made a conscious decision before his Inauguration to avoid appearing regularly on the nightly news. He not only wants to lower expectations that a President can solve the nation's problems but he also fears that his re-election will be more difficult if the public wearies of his visage in the first few years. "People get tired of seeing anybody on television," says a senior...
Public service advertising campaigns should employ the slick lifestyle tactics and sophisticated marketing research techniques of private-sector advertising agencies to turn teenagers away from drug and alcohol abuse, according to a Harvard School of Public Health study soon to be released...
...last week, a sudden swell caused an anchor to tear a 3-ft. gash in the ship's forward compartment. Working by night, the crew plugged the hole within four hours, but an estimated 300,000 gal. of crude poured into the Pacific. At week's end the oil slick covered a 30-sq.-mi. area and was starting to foul beaches and wildlife refuges...
While sports dailies thrive in other nations, including France and Italy, they tend to stress facts and figures rather than slick writing. The National, on the other hand, presents itself as a literate journal aiming at young, well-off college graduates, presumably male. Some 1,200 pages of ads have been sold for the first year, 20% above initial projections, thanks in large part to Deford's credibility, which he has exploited by pitching to potential advertisers in person. Says Drew Marcus, an analyst at Kidder Peabody: "The paper is going after a very narrow niche, but one with...
...football has become a slick, indoor imitation of itself, jazzy old New & Slightly Used Orleans somehow remains the real thing, or nearly. On Bourbon Street in the French Quarter, a minicam crew stalks tourists, trying to find someone wearing a Broncos feed cap. The visitor ducks around the corner into Preservation Hall, a magnificently funky storefront that looks as if it has been flooded and drained a few times, where a $2 donation lets you stand and listen to some grand old Dixielanders wail the stuffing out of St. James Infirmary and Muskrat Ramble...