Word: slick
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...advertisers; NBC has done this so successfully that, since Grant Tinker was named chairman of the network in 1981, an estimated $5 million of red ink has been alchemized into a projected $200 million profit for 1985. But what has NBC sold viewers on? Mostly a feast of slick weekly series in three broad categories: the traditional situation comedy, led by last season's phenom The Cosby Show (2nd in the yearlong Nielsen ratings to CBS's Dallas) and including Family Ties (3rd), Cheers (9th), Night Court (19th) and The Facts of Life (24th); a quartet of red-meat adventure...
...calls "hidebehinds," becoming everything from a fish peddler to a buck dancer in order to confuse or disarm his prey. When these tricks fail, he calls upon oratorical ammunition. Confronted with some violators intent on ambushing him, he announces: "It is my duty to inform you that I am slick with a gun. I don't want to meet you in the Great Beyond and have you telling me that I didn't warn you ahead of time...
...Mikhail Gorbachev, by contrast, is a walking advertisement for a different Soviet way of doing things. He is a smooth performer in public and a skillful articulator of the Kremlin line. Like the new man in charge, Soviet propaganda has become subtler and more adroit. A recent example: the slick 56- page pamphlet "Star Wars: Delusions and Dangers" that appeared last month throughout Washington and European capitals, translated into English, French, Spanish and German. Western correspondents are now invited to question urbane Soviet spokesmen at on-the-record press conferences. At a briefing at the Soviet embassy in Bonn last...
...telephone message arrived: there was a suicide emergency at Falwell's center for alcoholics in Lynchburg, Va. A distraught veteran was threatening to blow his head off with a loaded pistol unless Falwell came back and talked to him. The would-be suicide was put on the phone, and, slick as butter, the Reverend began to calm him. Falwell explained, as one reasonable person to another, that he had to be on a national television program. But, Falwell promised, he would certainly be back in Virginia by 6 o'clock that evening. The veteran agreed to wait. Falwell...
...called co-oping, in their catalogs to offset the rising costs of postage and printing. An advertiser showing a Christian Dior dress, say, often shares the costs fifty-fifty with the store. Dallas-based Neiman-Marcus carries no ads in its catalogs, but since 1981, it has sent a slick fashion magazine, now called NM, with features and ads free to its 900,000 active credit-card holders...