Word: slickered
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Dates: during 1980-1989
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...keep their buildings full, hospitals aim to shed their images as sprawling, complicated, emergency-oriented places. One method is slicker packaging. Hospitals have reorganized their services into neatly thematic departments devoted to problems ranging from impotence to sports injuries. In Philadelphia, where medical competition has grown intense, Thomas Jefferson University Hospital advertises special clinics to handle childbirth, eating disorders, sleeping problems, Alzheimer's disease and hearing loss. A print ad for Jefferson's bulimia program shows an attractive female model who says, "Eating ruled my life. I called Jefferson." The ad even provides a catchy toll-free number...
...cabin of the shrimp boat, bound for the Gulf of Mexico, are these: one Sunbeam Master Chef charcoal grill, three spatulas hanging from eye hooks, a slicker, half a dozen greasy life jackets, a pan full of plastic dishes, a box of Zatarain's crab boil (since 1889), a bottle of Hunt's All Natural barbecue sauce, a bottle of Seven Seas Viva Italian dressing, a bottle of Formula 409 all-purpose cleaner, a can of Bush's Best whole-kernel golden corn, a can of Shurfine early harvest sweet peas, a can of La Choy meatless chow mein...
...have to do is march and move your hips,' " Navarro says. "If there's one dance that Anglos can get into, merengue is it." In New York City, merengue is footing aside other variations of Latin dance music and is busting out of the Spanish clubs into slicker venues. Mayor Edward Koch showed up at a merengue concert earlier this month to try a couple of decorous hip twirls. His verdict: "This is the one dance that you can do from the moment you're born...
...remind the uninitiated of the sound-track music that usually accompanies movie scenes of airplanes landing at palm-lined airports: easy rhythm, heavy percussion, peppy horns. But Discos CBS, a division of CBS Records International, has begun signing up merengue bands, and there are indications the sound is getting slicker. Bands led by Bonny Cepeda and Wilfrido Vargas are experimenting with synthesizers as a way to bring the music to a wider audience. "The great thing about Americans is that if you show them how to do a dance, they'll get up and do it," says Milly Quezada...
Since moderation-minded customers often shy away from buying binge-size bottles of hard stuff, some distillers have repackaged their products as premixed cocktails. While they have tried this before with limited success, they now plan to offer more varieties in slicker containers. Chicago's Jim Beam, maker of the top-selling bourbon, has introduced single-serving cans in which its flagship brand is premixed with lemonade and other soft drinks. Winemakers have caught on to picnic-style packaging as well. Yago Sant'gria, the Spanish wine, now comes in six-packs of the same cardboard containers (straws included) that...