Word: slicking
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Dates: during 1930-1939
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Harvard escapes with clean hands from Mr. Tunis' wholesale charges, inasmuch as this University rejects hundreds of applicants annually. His wrath falls particularly upon the smaller colleges of the mid-West and South, and those schools specializing in advertising-agency prepared catalogues. These booklets, "slick-looking volumes on glazed paper with expensive cuts and pictures" are a "significant commentary on education in the United States," according to Mr. Tunis...
...F.C.C. does approve both deals, the two stations will presumably be taken over by the Frontier Broadcasting Co. which was incorporated for $10,000 last month by Mr. & Mrs. Roosevelt and an experienced broadcasting man named Harry Alexander Hutchinson. "Hutch," an extremely reticent Arkansan of 38, lanky, suave, slick-haired, has been in the radio business for 14 years, most recently with Hearst Radio, Inc. He will be general manager of the, new chain...
...sharp-faced, kinetic, onetime merchandising counsel, Dave Smart joined with William Hobart Weintraub (now Esquire's co-publisher) to provide the clothing industry with a trade journal, Apparel Arts, first issued in 1931. This slick imitation of FORTUNE'S format had so ready a success that Dave Smart dared to establish Esquire ("The Magazine for Men") in the depths of 1933 depression. Its hefty size, he-man articles, sexy cartoons and drawings of flashy men's fashions immediately found it a public favor never achieved by less flamboyant aspirants such as Vanity Fair. Despite its 50? price...
...Bateman, nearest white farmer. He and his wife, he informed Farmer Bateman, had seen a monster. Neither of them had been drinking. Farmer Bateman skeptically stepped over to the river, then let out a whoop. Sure enough, there was a monster, "as big as a box car and as slick as a slimy elephant without legs." Farmer Bateman rushed off to Newport, six miles away...
SUGAR IN THE AIR-E. C. Large- Scribner ($2.50). Sulphurous story, weakened by phantasy and chemical jargon, about a young English chemist in the hands of slick promoters for whom he develops a process which makes sugar...