Word: slicking
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Dates: during 1990-1999
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...region's steep, ragged terrain and exceptionally wet, sweltering weather conditions. The mountainous spine that divides Vietnam and Laos traps moisture evaporated from the South China Sea, creating an unusually stable but inhospitable climate. Incessant rains during the rainy season and dripping fogs during the dry season nurture a slick algae that add a treacherous coating to rocks and other surfaces. That may explain why the Vu Quang ox evolved narrow, two-toed hooves with a concave area on the bottom that could give the animal a better grip on the terrain...
What distinguishes Coke's campaign is that few of the global companies pursuing teenagers these days have been so elaborately slick in inventing ways to be unslick. Few, in other words, have gone to such great lengths to convince teens that the corporate voice is sincere. "You have to first and foremost acknowledge that you are marketing," says Brian Lanahan, manager of special projects for Coke's marketing division. Today's teens are "very versed in participating in the commercial world," he adds. "Probably their main area of power is as a consumer...
...last week's mail, graduating seniors received information about joining the prestigious Harvard Club of New York City. The slick brochures emphasized the excellent services and wonderful traditions of the 127 year old club...
...loss of Green means the loss of an unusually frank and sincere voice in Mass. Hall. WE worry that his replacement won't match that standard--especially if, as rumor has it, that replacement is the Kennedy School's slick and polished Dean Albert Carnesale, whose handlers accompany him wherever he goes...
...Slick Willy put in a tough day on Monday. He was in Cleveland to throw out the first pitch, watched the first six innings and then flew off to Charlotte to watch his Hogs win the NCAA basketball crown...