Word: slickness
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...advertising, has spent only $350 on outright promotion. In fact, the essence of Mad's success is its nimble spoofing of promotions of all kinds. In its parodies of advertisements and travel stickers, vending machines and lovelorn columnists, Mad is a refreshingly impudent reaction against all the slick stock in trade of 20th century hucksterism, its hopped-up sensationalism, its visible and hidden persuaders...
...early 30s when he hit on the idea of selling reprinted newspaper comic sections for a dime. Using the standard comic formula-32 pages, newsprint, four colors, a 10? price tag-Mad was just holding its own when Gaines played a hunch in 1955, switched to semi-slick paper and higher quality black-and-white drawings, upped the price to 25? and promptly had a boffo success. The magazine now clears $43,000 an issue...
...rain lashed down, splashing on the slick Pittsburgh streets, making lakes and torrents in the gutters. It streamed from the hats and coats and faces of the marchers, drenched their banners, soaked their shoes, as they trudged-850 of them in one group, 350 in another-to meet at the corner of Fifth Avenue and Bigelow Boulevard. There the two leaders clasped wet hands, and all raised their voices in a spontaneous doxology: "Praise God from whom all blessings flow . . ." Four abreast, 1,200 strong, they marched through the rain together to celebrate the first Communion of a new church...
...20th floor of Manhattan's slick Coliseum Tower one bleak, humid afternoon last week, a flock of paunchy, proud fathers-to-be tried to conceal their expectancy behind a normal day's office routine. Sympathetic friends sat heavily in blue-flowered armchairs or toured a chrome-polished kitchen, which, their uneasy host boasted, was "bigger than General Sarnoff's." Then at 3 p.m. the baby was born. The baby: New York area's newest stations-WNTA A.M. and P.M., and WNTA-TV (Channel...
...four cities where Van played on his Russian tour, his performance was broadcast on local TV and radio. Russians by the millions have learned to spot Van's most distinctive trademark-his great shock of springy blond hair. (He tried unsuccessfully all during his Russian visit to slick it down with hair cream and train it down with a nylon stocking drawn over his head, tight as a bathing...