Word: slickness
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...this man's world, True has been top dog ever since the late Bill Williams transformed it from a dying pulp into a lively slick (TIME, April 19, 1948). Under Editor Ken W. Purdy, 36, ex-boss of the OWI's Victory and later Marshall Field's Sunday supplement Parade, True has kept on growing, now guarantees its advertisers a circulation...
...issue had topped the 1,000,000 mark in sales (the guarantee: 750,000). Like True, Argosy was once a pulp, which boasted such bylines as Edgar Rice Burroughs and H. Rider Haggard; but its fortunes and circulation had ebbed. Then Popular Publications took over, turned it into a slick, and it started up. Last April, Mason, onetime associate editor of the Sunday supplement This Week, moved in. He borrowed some old tricks, and added some circulation-getting new ones. His latest circulation claim, which the Audit Bureau of Circulations would confirm or deny in due course, touched...
...that needs it most: the musical. The film avoids such standard cine-musical trappings as hothouse splendor, the lumbering backstage story and the curious notion that the script ought to give performers a pseudo-logical excuse to burst into song & dance. Instead, by combining a fluid cinematic approach and slick Broadway professionalism, Co-Directors Gene Kelly and Stanley Donen have turned out a film so exuberant that it threatens at moments to bounce right off the screen...
...agencies in Western Europe have put on a concentrated campaign to convince Europeans that America is a very friendly and generous country. Most of this convincing has emanated from the various information missions of the Economic Cooperation Administration which pays out Marshall Plan Funds. ECA in France publishes a slick-paper monthly magazine, makes little instructive cartoon movies about the Marshall Plan aid, and runs a traveling agricultural exhibit supposed to convince French farmers that they could use a bright new ECA tractor. Other missions largely duplicate this pattern; all rely heavily on hand-outs to the local press...
...protect himself, Saadi thought up a quick, slick deal. He assembled his legislature, submitted his resignation as governor, then had the deputies re-elect him to his old job in the Senate. But President Perón was quicker. He intervened (i.e., dismissed the governor and legislature) in Catamarca and dated the intervention back 24 hours, thus nullifying Saadi's maneuvers...