Word: slim
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...pitchman for Amway and Bausch & Lomb. Guo, with her porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing phenomenon: she has won ad and sponsorship deals with McDonald's and Budweiser-not, of course, that she'd be caught corrupting her slim physique with a diet of beer and Teriyaki McRib burgers. Rumors of a romance between Tian, 24, and Guo, 22-though it can never be officially confirmed or sanctioned-have only enhanced their celebrity appeal, leading one Chinese beverage company to film a TV commercial in which the pair, swigging...
...while Hobeika admits that the gain in weight has eliminated the pain from competing, the step up to the larger weight class has made it so that all of her competitors are bigger as well, and Hobeika admits that her chances of making the Olympic team are slim...
...would think that any development--fad or not--that takes an inch or two off our collective girth would be well received. "Other countries are laughing at us," says Harry Balzer, vice president at NPD Group, a market-research firm that studies eating patterns in the U.S. Those slim, wine-drinking, chain-smoking Europeans chuckle at our diet and health obsessiveness, since we continue to overeat. Yet there are signs that carb counting may be working. In its latest annual report, NPD found that after six consecutive years of weight gain, the number of overweight adult Americans fell 1 percentage...
Third, some low-carb products are so loaded with extra calories that they pose an unnecessary hurdle to weight loss. Take Subway's traditional 280-calorie 6-in. sandwich, the one that helped Jared slim down and find a gig as Subway's pitchman. That's about half the calories of the Atkins-friendly Subway chicken bacon ranch wrap. Want real results? Order the traditional sandwich on the tortilla wrap for fewer carbs and fewer calories...
...North America, predicts that sales of low-carb packaged foods will almost double, to $700 million, this year and will rise to $1 billion in 2005. "We want to be a big share of that market," he says. One reason that Unilever is embracing low carbs is that its Slim-Fast line of meal-replacement shakes (low calorie but not so low carb), whose sales peaked at $1 billion in 2002, has dropped off the radar; sales fell 21% last year. Kraft's SnackWells and other diet products have ridden the same roller coaster. Slim-Fast's recovery plan...