Word: sloganed
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Dates: during 1920-1929
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...Board of Directors of the Society of American Florists clustered last week in Chicago. They had long admitted that business bagan blossoming with luxuriant new millions of dollars shortly after the slogan, "Say it with flowers!" first was used. Data were not published as to the exact hour when the precious words first unfolded, nor the posture, state of mind, diet and dress of their author at the moment of burgeoning. But the floral directors were at last able to express their belated thanksgiving. They voted last week that a gold medal be struck off, incrusted by a floral design...
Years ago, when national advertising was toddling and stumbling over itself and when Henry John Heinz (founder) was still alive, the company had decided on a quiet, pervasive, yet persuasive, type of propaganda. Heinz' 57 Varieties became its slogan and was so skillfully broadcast that the mere numerals 57 on a billboard told a story, sold the goods. This policy of effectiveness without flamboyancy grew from the very character of Henry John Heinz, continues in that of his son Howard, now company president...
Whatever influence, other than of advisory nature, the proposed Department could have would be due to offers of financial help. And at least under the present administration with its slogan of economy, there is little likelihood of extensive monetary aid. Indeed even the idea of creating a new department is inimical to the policy of retrenchment now being followed...
...although all seem to anticipate the slogan, "big business," as the main dish, there are open differences over the fixings. Senator George of Georgia stipulates that the Democratic Party shall "refuse to make any alliance with radical forces." Senator Bruce of Maryland concurs with him that the confidence of legitimate business must not be sacrificed through compromise with the "creak-brain economic vagaries of Bryan west". On the other hand, Senator King of Utah, conservative but none the less western, reminds his party that they must provide "a wise farm policy". Further in this direction, Representative Howard, significantly from Nebraska...
From far and wide the delegates had gathered. The slogan of the convention was GOODWILL, a word which had been thought up by the directors of the association. They knew that their fellow members understand as well as any merchants in the U. S. the meaning of that fine phrase, and the dry-goods men, as is their wont, responded heartily. Many were the delighted slaps and winks, the chewed cigars, the roguish stories passed from lip to lip amid shouts of, "Brother, you surely made a sale with that one" . . . "Let me tell...