Word: sloganed
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Dates: during 1930-1939
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...roads. He averages about 30,000 miles a year, taking in Grange meetings, bee inspections, potato demonstrations. He has been writing his friendly column of anecdotes since the death in 1924 of Obediah Crouthamel (real name: Solomon DeLong), to whose column he was a contributor. Pumpernickle Bill's slogan is: "Fergess net, un schreib alsa mohl" (Don't forget to write sometime). A feature of his column is: "Glawwas Odder Net, Ow'r" (Believe It or Not). Sample...
...Favorite indoor sport" was the Suicide Club, which met to discuss how to live up to its slogan: "A bump a month." When a member succeeded in outwitting the enemy attendants, his memory was roundly cheered, his name entered on the roll of honor...
...exhibited in cages for a fee, peddled at night from town to town in the hope of losing them. Called incurable until about 1830, insanity then enjoyed a craze of "curability," claiming 90% effectiveness (one patient "recovered" 46 times, died in an asylum). A pessimistic reaction revived an old slogan, "Once insane, always insane...
Shrewdest of all were the advertising directors of United Kingdom Tobacco Co., makers of "Grey's" cigarets, a somewhat swank but inexpensive brand. In 48 hours London newspapers appeared with quarter and half-page advertisements flaunting largely the company's new slogan: "The Fleet is All Lit Up!" And in small type below the explanation: "They're smoking Grey's cigarets." Abashed Commander Woodrooffe explained: "I was so overcome by the occasion that I burst into tears and found I could say no more." To be sure that announcers would not be overcome with emotion...
...Gold account since 1926 and whose starry stimulus has always been the hope of devising an Old Gold promotion as effective as that of Camels, Lucky Strikes or Chesterfields on less than half the money spent to advertise each of those brands. Lennen & Mitchell's original slogan, "Not a cough in a carload," put Old Golds fourth among big-selling cigarets, but neither that nor "Double your money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere near the Big Three. Lennen & Mitchell, who are also agents for the Scripps-Howard newspapers, had kept...