Word: sloganed
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Dates: during 1950-1959
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...further fired Maine's independent-minded voters was Muskie's straightforward eggheadedness (Bates '36, Phi Beta Kappa), his ability to discuss convincingly ethical and moral questions. In his campaign he had only to bear down hard on his record, spread his gospel-tagged with a surefire slogan: "One good term deserves another...
...Louis Ogens, a 46-year-old Chicago mail clerk who, with his wife, Frances, is paying off $152.90 in installment loans plus $97.50 in rent a month on total monthly take-home pay of $658, says he learned his lesson as a G.I. in inflation-crippled China. Ogens' slogan: "Get in debt on the high dollar, pay off in the low dollar." Says he: "Then there's the $200-or 300-a-year income-tax deduction you can take for interest payments. If we don't need anything after we get out of debt...
...years I had been looking in vain for a worthy Democrat. Now my quest is ended. The silver-tongued Governor Frank Clement of Tennessee, in his keynote speech opening the Democratic Convention, came up with the greatest political slogan ever conceived by the mind of man, to wit: "The Democratic Party-dedicated to the greater glory...
...soon forced the company into bigger quarters at Westfield, N.Y., the self-anointed "grape-juice capital of the world." Founder Welch's son, square-jawed "Dr. Charles," ran the company "as much as a temperance agency as a profit-making concern," capitalized on anti-liquor sentiment with the slogan: "Get the Welch habit-it's one that won't get you." One of his most successful ads showed a ripe-lipped lass raising a bumper glass of grape juice with the invitation: "The lips that touch Welch's are all that touch mine...
Some admen contend that the soft-sell approach can succeed only in limited luxury-class markets, that keenly competitive mass-marketed goods still demand fact-filled, reason-why copy. Says an old Madison Avenue slogan: "The more you tell, the more you sell." On the other hand, understated advertising has successfully sold many items, from dogfood to diapers, in mass-market fields where there is little discernible difference between competing products. Instead of lecturing readers on engine-ping, Standard Oil Co. (Ohio) diverts them with spaceship cartoons. George Gobel's fey, sophisticated humor has helped to build Dial soap...