Word: sloganed
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Dates: during 1950-1959
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...year out of high school in Chicago, he launched the Gilbert Youth Research Organization to sample teenagers' tastes and buying habits for businessmen. He has run 1,900 surveys for clients ranging from candy-bar manufacturers to the U.S. Army Recruiting Service, whose "Retire at 37" slogan stemmed from Gilbert's finding that modern youth prizes security over adventure. He uses 5,000 interviewers-all teen-agers themselves-in 420 U.S. cities and towns...
...Juan Cordova was a measure of the disillusionment Castillo Armas has given his admirers of two years ago. Far from the hoped-for new era of democracy, Guatemala is slipping fast toward a dictatorship that gives reason for opposition from all quarters, then crushes its opponents under the slogan of antiCommunism...
...highly susceptible teen-agers at polio clinics or in doctors' private offices. Parents eagerly drag the moppets in by the hand, but ap parently leave teen-agers to fend for themselves. Greensboro's Dr. Samuel Ravenel, who sparked the state drive, tried to remedy this with a slogan: "Walk with Salk, so you can rock 'n' roll." Evi dently it took, because teen-agers made up about half the Guilford queues. In Gibsonville Mrs. Thomas Scoggins took in her five-month-old baby Tim. "How old are you?" the nurse asked. "Nineteen." The nurse took...
Last year Congress made the slogan compulsory for all coins and paper cur rency (TIME, June 20, 1955). Last week the Senate passed a bill making it the official motto of the U.S. Said Wyoming' Democratic Senator Joseph O'Mahoney reporting on the bill for the Judiciary Committee: "It will be of great spiritua and psychological value to our country...
...either name, the Times (slogan: "All the News Without Fear or Favor") is a shining postwar example for the free press in a country which, with 143 dailies, gets a heavy diet of sob stories and sensationalism. The eight-page Japan Times conscientiously buries trivia, tries painstakingly to cover the news in depth...