Word: sloganeer
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Dates: during 1940-1949
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White (E. for Elwyn, B. for Brooks), comes equipped with a slogan: "Federalists of the world, unite!" And he waves a flag, "a wild flag, [the flower] Iris tectorum." In a Whitean dream a Chinese delegate says: "I propose all countries adopt it, so that it will be impossible for us to insult each other's flag." Lest all this seem too whimsical (Author White made his reputation as a humorist) the tough-minded reader is offered a working policy: "We propose that it shall be the policy of the United States to bring...
Senator Walsh could expostulate that he was concerned with none of this, but nonetheless, as a Democrat, all of it whirled about his head. All over his state, billboards shouted the smart G.O.P. slogan -"Had Enough? Vote Republican Nov. 5." For Dave Walsh that was a particularly ominous sign. This was a bad year for oldtimers in the Senate, e.g., Burt Wheeler, Henrik Shipstead, Bob La Follette...
...fault with it last week. The whole agreement, he growled, would have to be reopened on or before Nov. i. And if not re-opened by then, said John L., the U.M.W. would consider itself without a contract. Everybody knew that that meant a strike; to the miners, the slogan "No contract, no work" is as automatic as their breathing...
...Ladies' Home Journal has long insisted that advertisers should "never underestimate the power of a woman." Last week the slogan's effectiveness was unchallengeable: in the jumbo-sized (264 pages) October issue, 334 advertisers spent $2,146,746 to plug their products-an alltime dollar-volume record for a single issue of a magazine. (Last June the Journal jacked its price from 15? to 25? without checking its circulation fever, now boasts a new high of 4,600,000 readers...
...Clear everything with Sidney." As a Republican weapon, that slogan somehow didn't work. This week Republican National Chairman B. Carroll Reece came out with a new slogan. The Democrats, said he, were responsible for: "Controls, Confusion, Corruption & Communism." Republican strategists hoped that one would catch...