Word: sloganeer
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Dates: during 1940-1949
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Progressive Enterprise. In Monrovia, Calif., the Dutch Boy Dairy reassured customers with a new slogan: "Our cows are not contented; they are striving to do better...
Shanghai's municipal government, noted for its frequent banquets, promptly took the cue. It called a meeting of the local New Life Movement, adopted the slogan "Early to bed, early to rise," pledged tea parties instead of feasts, with no serving of wine or "offering of cigarets." For officials who clasp austerity to their bosoms, the Movement proposed a medal of honor and laudatory notice in the public prints...
...districts, the extreme Left scored gains. In normally radical industrial centers, including Paris, the extreme Left lost ground. For this unexpected twist there was an explanation. Communist propaganda had reached its peak effectiveness in the politically conscious cities last October. Since then, city-dwellers had mulled over the Red slogan, "Thorez to Power!", balked at the implication of dictatorship. The crest of Communist propaganda had hit rural areas later. Country folks' reaction to the cry for power to Communist Leader Maurice Thorez might well become evident in next month's elections for a new Constitution-drafting Assembly...
France's left-wing leaders trimmed their sails to the prevailing wind. The Communists came about with their usual adroitness. They dropped the "Thorez to Power!" slogan, issued a manifesto with the new line: "Republican unity at all costs!" Wrote Socialist Secretary General Daniel Mayer in the Party organ, Le Populaire: "The Socialist Party is ready once again to strive for conciliation of all Republicans...
...cathartic into a national habit. Canon Marcus Knight of St. Paul's Cathedral was not enthusiastic. Observed the Canon at a Commission meeting: "There would be a real danger of having a portly bishop sitting on a Noah's Ark in a stormy sea, with a slogan, 'The Church of England prevents that sinking feeling...