Word: sloganeer
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Dates: during 1940-1949
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...choke off such loose talk Seattle last week opened a lip-zippering campaign. Its slogan: '"Halo Wawa!"-a Chinook phrase meaning, approximately, "I don't talk...
...Facts. A favorite May slogan is: "You've got to spend money to make money." May does. He floods businessmen with 10,000 pieces of direct mail daily. One of his best mailings is a persuasive, graph-studded pamphlet called "May Facts." (Typical May fact: After calling in the May Co., an unnamed war plant increased production...
...Navy men have a slogan representing their attitude toward the Japs," he said. "It is 'The Golden Gate in '41. They know that we are really just starting the war in the Pacific...
Pokazhem Miru. And yet the Russians take pride in their sufferings and sacrifices. War's searing flames, they say, have tested, then tempered, their mettle. Today, though hungry, weary and regimented, the Russians think they are the world's chosen people. Their new slogan is Pokazhem mint!-"We'll show the world...
Conversely, probably the greatest danger facing C.E.D. is that, in evangelizing employers with the "business can do it'' point of view, it may mesmerize too many citizens into thinking that C.E.D.'s slogan is "business can do it alone." Paul Hoffman's job is to see to it that business does its utmost without appearing to assume responsibility for more than it can be expected to deliver...