Word: sloganeer
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Dates: during 1940-1949
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...where 22 million Italian fans each week place their bets. When the Torinos beat Spain's championship team in Madrid last March, a husky Parma worker cried out: "The Italian Republic's first international victory." The papers picked up the phrase and made it into a national slogan...
...comely Margaret Chandler Porter had a tough choice. She could sell her husband's business, or try to run it-at the risk of running it into the ground. The business Claude Tillinghast Porter left behind when he died in 1946 was a wholesale paint firm (whose slogan was "The Painter's Friend"), the St. Louis outlet of his brother's thriving Porter Paint Co. of Louisville. Margaret Porter decided...
...troubles is more plants, more jobs and more goods at home. If Puerto Rico can build up industry, and get on top in her battle of production, then a growing population will be an asset instead of a liability. For Muñoz and his people the slogan is still: "Jalda Arriba...
...staffers of Hearst's Los Angeles Evening Herald & Express wanted to give their boss a birthday present, perhaps a plaid shirt like the gaudy ones he usually wears. Managing Editor John Bayard Taylor Campbell, whose loud & lusty journalism had given the paper (circ. 410,470) its bumptious slogan-"The biggest daily west of Chicago"*-last week was celebrating his 69th birthday and his 50th year in the newspaper business. But when the party-loving reporters got started on the celebration, there was no stopping...
...Accident. Colonial Airlines, whose slogan is "Safety is no accident," last week completed its 19th year without a serious accident, the longest accident-free period for any U.S. airline. Colonial has flown 250,545,622 passenger miles without death or serious injury to any passenger or crew member...