Word: sloganeer
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Dates: during 1940-1949
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Uphill Struggle. During his campaign for the governorship last fall, Muñoz had electrified voters with a rousing, un-demagogic slogan, "Jalda Arriba!" (Uphill!). To crowds thronging around him he had cried: "The job takes time. We are going uphill." Since then, Jalda Arriba has been set to music and chorused at political rallied...
...National Committee for Education on Alcoholism announced plans to place fund-raising coin boxes in Manhattan saloons. Campaign slogan: "You Can Drink. Help the Sick Alcoholic Who Can't-Al-coholism Is a Disease...
...suntanned Californians tripped from ship to shore, bound for the London boat train and a fortnight's tour of the British Isles. A wan sun, hidden for days by fog, peeked out at them, just in time to make good the British Travel Association's current slogan: "Spring comes early to Britain...
...mural, which was unveiled last summer in Mexico City's new Del Prado Hotel, made history too (TIME, June 14-21). It contained a portrait of one of Juárez' anticlerical followers displaying a placard with the words Dios no existe-"God does not exist." The slogan was drawn straight from Mexican revolutionary history, but in predominantly Roman Catholic Mexico it still spelled riot. The Archbishop refused to bless the hotel...
Switching careers is an old habit with Sell, who never finished Culver Military Academy but has succeeded at almost everything else he ever tried. He has been glove salesman, reporter, interior decorator, nightclub promoter and vitamin manufacturer. He turned out a slogan ("Have you been taking your vitamins?") that helped make vitamins big business, and wrote a book on home furnishings that sold 100,000 copies. He wears the Legion of Honor for promoting French fashions...