Word: sloganeer
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Dates: during 1950-1959
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Unglamorous Slogan. Quick-minded rather than reflective, Kubitschek seldom does any off-the-job reading heavier than historical novels. On the job, he prefers oral briefings to written reports. His favorite sedentary diversion is poker; a bold, unfathomable bluffer, he usually wins. He has no hobbies, no interest in sports. "When I was young, I was too poor," he explains. "Later I was too busy...
...adapt his viewpoint to an audience or a situation as effortlessly as water conforms to the shape of a pitcher. He has been called, among other things, "leftist" and "conservative." Neither tag really fits, but conservative is probably the less inaccurate of the two. His presidential campaign slogan was unemotional and unglamorous; he promised, not a political reformation or social transformation, but "Power, Transportation and Food...
...nation's economic future was safest in the hands of the Democrats, while only 29% believed that prosperity could best be had under the Republicans. This public attitude in 1952 was outweighed by Dwight Eisenhower's personal popularity, but in that campaign the most effective Democratic slogan, "Don't let 'em take it away," harked back to Depression memories. As late as November 1955, the Gallup poll recorded that 39% of the voters still thought the Democrats could do a better job of keeping the U.S. prosperous, against 37% who answered Republican...
...rules for further meetings. Said Mediator Murray: "The strike couldn't be settled in anything less than two weeks." While they waited, men in the picket lines heaped up more stones, stirred their chilled feet, and chanted in derisive mockery of Westinghouse's advertising slogan, "You can't be sure if it's Westinghouse...
...impact of the commission's work. It sponsored 28 regional and national workshops, put out a monthly bulletin called Citizens and Their Schools and a successor monthly newspaper (Better Schools) which eventually had a circulation of 180,000. With the cooperation of the Advertising Council, it plastered its slogan, "Better Schools Make Better Communities," on billboards, books of matches, bread wrappers and license-plate tabs clear across the country. It answered up to 3,500 pieces of mail a month, sent out over the years 700,000 pieces of information. It published 15 handbooks on how to do everything...