Word: sloganeer
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Dates: during 1950-1959
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...Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser's new-looking 1955 lingerie collection was shown last June, it drew the biggest crowd of department-store buyers in Kayser's history, spurred a 50% spurt in sales...
Like the U.S., which once advised its young men to go west, Israel also has a slogan for its young people. Exhorts a popular Israeli song: "Go south, young man." But Israel's south, the Negev, is no land of opportunity. Comprising half the nation's land total, the Negev is a forbidding wasteland spotted with the rare patches of green of a few farms expensively irrigated by dedicated pioneers. Yet to determined Zionists, the Negev could provide an outlet for Israel's rapidly growing population (more than doubled since 1948, to 1,700,000) and abundant...
Targets. Under its New Dealing publisher (a favorite Evans slogan: "No Republican is fit to hold public office"), the Tennessean hovered protectively over TVA, opposed Eisenhower mainly because Evans suspected the President did not favor further public-power expansion...
...return, the Preferred Risk policyholder gets standard protection at rates 20% to 42% lower* than those of most other companies. (The lowest rate applies to those who have not had an accident in five years.) Preferred Risk's slogan: "If you don't drink, why help pay for the accidents of those...
Carter's devotion to the Star-Telegram and its city was matched only by his scorn for Dallas, 30 miles away. Nothing pleased him more than his slogan for Fort Worth ("Where the West Begins"), especially when he could add that Dallas was really for effete Easterners. Carter always refused to buy anything in Dallas, including food; on his rare visits to Dallas he proudly carried a box lunch. To make Fort Worth an aviation center, he became the largest single stockholder in American Airlines, moved its headquarters from Dallas to Fort Worth. The name...