Word: sloganeer
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Dates: during 1950-1959
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...favor the unexpected slogan, the daring phrase, and the clever metaphor. After discarding a welter of potential winners I finally penned this entry, "I want to go to Niagara Falls and see the whole cast of Rose Marie go over the Falls in a Cinemascopic Barrel...
With these simple facts in mind, any slogan is fair game. As a sort of preliminary warm up, you might try, "After seeing the star-studded cast of Rose Marie in Cinemascope, I want to see Canada's magnificent wonderland of adventure, scene of this glorious spectacle," Although this is a good, solid try of exactly twenty-five words, it lacks any insight into your own personality. A better attempt would be, "A great film in a great natural setting; thrilling, beautiful, cacophonous Canada stirs my imagination beyond limits of the United States; i.e., Niagara Falls." Merely by the insertion...
...hammered the bill through with the slogan: "Education is the spearhead of social reform." Its passage in 1944 gave him senior status in the party, and Cabinet rank as the first Minister of Edu cation. But the "Butler Act" did more. In the public's view, Rab's name no longer stood for a man of Munich, but for a leader of social reform. When the time came, Butler was the logical choice as the spokesman for the new progressive Toryism...
...German recovery caused Saarlanders to look wistfully across the Rhine. West Germans revived the old slogan, Deutsch ist die Saar (The Saar is German), and began talking of another Anschluss. Paris was horrified; the French government vowed that it would never ratify EDC and German rearmament until Bonn promised never to take back the Saar into a German Reich. France's main reason: with the Saar, which now produces 28% of France's coal and 25% of its steel, French heavy industry can compete with West Germany's Ruhr; without it, French production would be hopelessly outmatched...
With "Security to the Worker" as its slogan, the American Federation of Labor has launched another campaign to seize control of the Harvard University Employees Representative Association, Matthew L. McGrath of the AFL disclosed yesterday...