Word: sloganeer
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Dates: during 1950-1959
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...studios of Montmartre and Montparnasse. Mankind is consumed in making gas explode in cylinders, in making engines turn faster and faster . . . Genuine inspiration is stifled before it can bear fruit." ¶ Negro sculpture, Negro art, jazz, syncopated rhythm, contorted forms, flattened shapes-all this has become a slogan . . . The so-called renaissance of modern art is nothing more than a bastard arrangement of Negro art. In order to recover their youth, the elite of our civilization, who no longer have anything to say . . . have grasped greedily at the art of these alleged savages." ¶ "Abstract painters have betrayed painting...
...from the party faithful when he swung into his familiar campaign song about the "special interests," "the special-privilege boys," "the economic fossils," "the pullbacks" and the "anti's" who were crippling the Fair Deal. The audience was unimpressed, even when he tried out a retreaded New Deal slogan as a theme for the next election: "Are you better off today than you were in the last year of the Old Deal...
...proud old 31st National Guard ("Dixie"'; Division thinks that it is getting rough treatment from the Pentagon. The division was recruited in Alabama and Mississippi with the slogan "Fight Together-Fight with Your Buddies." It had barely begun training this year at Fort Jackson, S.C. when the Army took 4,300 men from the division, put them in other outfits as replacements. Last week, rumors were flying that a second, even heavier, levy was in the works...
This week General Mills, still keeping Mrs. McGuire's slogan to itself, will announce that she has won the top prize: $25,000. General Mills' President Leslie N. Perrin and Merrill Lynch's Managing Partner Winthrop Smith are flying to High Shoals to give Mrs. McGuire her prize and free advice. Mrs. McGuire, mother of two small children and wife of an Army lieutenant stationed in Germany, had already picked out one investment. "I'm going to get some General Mills stock," said she. "I've got a real affection for that company...
...best-known initial-trademark in the world when they introduced a revolutionary type of one-piece men's "athletic underwear." Later, they brought out two-piece models as well. Loose-fitting and comfortable, B.V.D.s were a sensational improvement over old-fashioned bulky underwear. Plugged by its catchy slogan, "Next to myself, I like B.V.D. best," sales hit an estimated peak of 7,200,000 pairs a year in the mid-'20s. The lean & lissome males in B.V.D. ads (see cut) became as familiar as the Arrow Collar...