Word: sloganeer
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Dates: during 1950-1959
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...completely taken in by all this attention, but did his best to oblige. After a look around the real Statler, he asked: "Where do you put your ash barrels?" At week's end, he headed back for the New Hampshire hills after agreeing to change the slogan of his inn. New one, unless he heard from another set of lawyers: "The Ritz of the Sticks...
...original V.F.W., conceived in 1936, on the New Jersey campus, had a similar goal with the slogan of "America for Americans...
Last week the legend was revived. The reason: Lucky Strike had launched a $10 million ad campaign which, for the first time on a nationwide basis, used the slogan: "Be Happy-Go Lucky!" The reaction was immediate. The company was flooded with letters demanding payment; a few of the writers threatened to sue. But American Tobacco, said Advertising Manager A. R. Stevens, would pay no one. Stevens also tried to lay the fiction, once & for all, with some facts...
There had never been any mysterious stranger and none of the other legends about the slogan were true. Actually, the slogan had been kicking around the company almost since it was founded. "How could we miss it?" asked Stevens. "The phrase is even in the dictionary and at least 80 songs have been written with that title." The slogan was used on place cards called "Happy-Go-Luckies" in the early 1930s and on a few posters in 1937. But American did not plug it hard, for a reason baffling to non-admen: American simply did not think...
...According to another legend, R. J. Reynolds Tobacco (Camels) has also been advised by letter writers to use the slogan "In Ancient Times, Camels Carried Wise Men." The ad reader would supposedly supply the converse. The legend among hucksters is that Reynolds has avoided using the first half because it feared American Tobacco would supply the second half in its ads: "In Modern Times, Wise Men Carry Luckies...