Word: sloganeer
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Dates: during 1950-1959
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...Dangerous Liability. Indo-China is no longer a golden asset for France. As everywhere in the East, the old colonialism has died beneath the impact of Western nationalist, egalitarian ideas, a process greatly hastened by the Japanese march in World War II under the slogan "Asia for the Asiatics." The French have bowed grudgingly to the times...
Along the Snake. As the presidential train rolled across the black-loam Iowa fields laced with corn stubble and patched with rain-fed lakes, it became clear that Harry Truman was concentrating much of his fire on the Republicans' 1950 slogan: "Liberty against socialism." Time after time he cited instances in the past when "calamity howlers" had hung a "socialist" label on programs that were now farmer gospel-rural electrification, soil conservation, public power, flood control...
Over in Germany, where it had been popular before the war, Coke had just celebrated a triumphant return under the slogan: "Coca-Cola 1st Wieder Da!" (Coca-Cola Is Back!). Once, beer-drinking Germans had thought soft drinks sissified, but the German Coke people licked that by putting ads in the papers proclaiming: "Got a hangover [Katzenjammer]? Drink Coca-Cola...
...their home-packed box lunch of fried chicken. When a piece of chicken slipped from her fingers, Mrs. Osborne let out a disgruntled complaint: "This is really eating chicken in the rough." Osborne brushed aside the complaint because he liked the phrase. He thought it was just the proper slogan to persuade Americans to eat fried chicken in public the way they do at home-with their fingers...
Times copy is edited so that it "won't turn your stomach at the breakfast table." (An early slogan for the Times was: "Will Not Soil the Breakfast Table.") In the Times, bodies are never found "lying in a pool of blood," nor "badly decomposed" in the woods. The Times was net always so squeamish. Ochs once told an editor who complained that a certain story was too smutty for the Times to print: "When a tabloid prints it, that's smut. When the Times prints it, that's sociology...