Word: sloganeer
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Dates: during 1960-1969
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...sympathy and loyalty of the majority of white Americans [Sept. 16]. Now the civil rights leadership has done the one thing sure to alienate them: they have made a call for racial competition. Certain segments of the civil rights leadership seem no longer to be satisfied with equality; the slogan "Black power" reeks of racism. The white American has a long history of bigotry and ignorance in handling race relations. Does the Negro wish to equal him even in this...
...concept of pay-now-die-later, which he delicately dubbed "The Before-Need Plan." Prices at Forest Lawn begin at $385 for the cheapest grave; after that, there is literally no limit. Eaton put up giant billboards all over Los Angeles, traded heavily on Adman Bruce Barton's slogan describing Forest Lawn as "a first step up toward Heaven." Eaton's basic pitch: "Everything at time of sorrow, in one sacred place, under one friendly management, with one convenient credit arrangement and a year to pay. ONE TELEPHONE CALL DOES EVERYTHING...
...even greater vigor." Peggy Heckler's only previous political post has been her position since 1963 as the only woman-and the only Republican-on the eight-member state executive council, an elected body that has almost no powers beyond offering advice to the Governor. Heeding her campaign slogan ("Get a Heckler in Congress"), the voters gave her the nomination in the Tenth District...
...popular vote when he ran for Maryland's 1964 presidential nomination. Mahoney exploited white apprehensions stirred by black-power demonstrations in Baltimore last summer, capitalized as well on congressional resistance to the open-housing clause of the President's 1966 civil rights bill. His slogan: "Your Home Is Your Castle-Protect...
...military government of Premier Ky-who was out on the hustings with his wife-favored no candidates but devoted all its energies to beating the drums for a turnout. Up and down Viet Nam, provincial drama teams mixed dragon dances with information skits and election slogans spreading the word. Sample slogan: "Voting is an honor of a citizen in an independent country." On TV, announcers folded the ballot, and dropped it into a box. Caravans of sound trucks rolled through smaller towns, and Radio Viet Nam belted out songs with lyrics like, "If we want...