Word: sloganeer
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Dates: during 1970-1979
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...package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Michael Harrington, a long-time socialist mover and shaker and author of The Other America, rammed home the message: "...corporate power is the most important single cause of our troubles. That is not a frayed, obsolete slogan out of the populist past. As we will see, it is the critical, unprecedented fact of the present and future...
...mayor of New Madrid (pop. 3,029): "All of us who grew up around here have felt earthquakes. It makes good coffee-shop conversation. That's about all." Still, Cravens is covering his bets. In his antique shop he sells a popular T shirt that carries the Slogan: VISIT NEW MADRID (WHILE IT'S STILL THERE...
...Stop the Red Coach" is now the UFW slogan being publicized in 11 boycott cities across the nation. Critics of the union claim that Chavez is going to have quite a struggle this time around convincing the American public to make any type of sacrifice (however minimal). After all, this is the "Age of Apathy," and the "Me Generation." These critics however, are silenced by proof that a consumer boycott can be successful in 1979. In the Boston area alone, five out of six super-markets agreed to honor the boycott of Red Coach lettuce. Purity Supreme, Demulas, Fernandez, Capital...
...problems on earth before venturing beyond our planet will confine us for eternity. The world will never be without problems; they will become an obsession rather than a challenge unless mankind constantly expands its vision. Columbus would never have discovered America if 15th century Europe had applied the slogan that it needed first to solve its own problems; paradoxically, these problems would have become insoluble and Europe would have suffocated in its own perplexities...