Word: sloganeer
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Dates: during 1990-1999
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...sold to their workers and to the public, and presumably to some foreign investors. Small enterprises, which make up 80% of the total, will be completely privatized, while the government will retain some stake in medium- and large-size firms. Beijing has come up with a Deng-style slogan for this devolution of power: "Take a tight grip of the big ones and let loose of the small ones." That process will result in the death of many inefficient firms that have been propped up by government loans and subsidies. "This is the first time the government has been willing...
...marketing. He still chuckles about the P&G executives so dazzled by the success of Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner-impregnated tissue. Case helped invent a catchy slogan--"Towelette? You bet!"--and then watched the product implode. "Consumers," Case says, "are smart. Good marketing can only get you a trial. If the product's bad, sales will go over a cliff...
...there are other pressing questions on the minds of first-years, and in the welcoming and supportive spirit of the University (official first-year relations slogan: "You've got problems? Who am I, your mother?"), The Crimson is interested in answering the questions and concerns of these students in their first year at Harvard-Radcliffe. To help out with the adjustment, we have asked the Campus Commando, a local expert on quick and unnecessarily violent solutions to everyday problems, to share his knowledge in a first-year Q & A session. These questions were passed to him in his current hideout...
...Czech President has asked his lawyers to seek almost $150,000 in damages from a shoe company that depicted him being licked by a terrier on a poster, according to the daily newspaper Dnes. What riled him was not the image but the English slogan, which contains the F word...
...recent years, the other networks that constitute the "Big There" have stuck with much tamer image campaigns. CBS bundles its programming with the hearty slogan, "Welcome Home," though shows like this fall's "Brooklyn South," a cop show that's heavy on violence, don't seem all that welcoming. NBC has recklessly applied the label "Must-see TV" to everything in its lineup, even though half-witted shows like "Suddenly Susan" are easily skippable. These campaigns are too retroactive to be doing any good--they hearken back to the days when the networks were viewed as friendly providers of family...