Word: sloganeer
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...convince students to vote yes on the referendum, the council employed ads with the slogan: “Do you believe in a better Harvard?” But instead of asking students that question, the council ought to be answering those students who ask, “How is the council going to make Harvard better?” Instead of vague generalities, the council should start making promises. More students will be inspired to pay $75 on next year’s termbill for an Outkast concert and weekend buses to New York than will...
...because your car, in this country, is you. It expresses your aspirations, your taste, your social class and your virility (or your need to compensate for same). I learned this growing up near Detroit, where people lived for their cars--American cars!--and lived by the GM slogan, "It's not just your car, it's your freedom." And it's not just your freedom. It's your soul...
...propels a 50 year-old niche-market brand into a post-modern pop-culture-style-fashion-celebrity world. For Pulitzer, it took the marketing prowess of a husband-and-wife Harvard MBA pair to take Lilly out of retirement and reinvigorate her brand. The new Pulitzer slogan “Life. Lilly. And the Pursuit of Happiness” has pushed forward the All-American positioning of venerable designers like Ralph Lauren by adding a new dimension that is fun, light-hearted and, most importantly, accessible. Lilly’s vapid elitism is obscured by the colorfulness of her patterns...
...because your car, in this country, is you. It expresses your aspirations, your taste, your social class and your virility (or your need to compensate for same). I learned this growing up near Detroit, where people lived for their cars - American cars! - and lived by the GM slogan, "It's not just your car, it's your freedom." And it's not just your freedom. It's your soul...
...This is an ongoing process and we still have 74 percent in our sights,” Shutzer said. “I’ve dubbed the ‘74 percent for ’04’ slogan for our campaign, that is two percent more than last year...