Word: sloganeer
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...maybe, the Italians suspect, not even then. The German tourist board is launching an ad campaign in France, with film clips from Berlin's annual hedonistic Love Parade and the slyly sexy slogan there's so much we can do together. With time, maybe it will work. But right now, there's so much the Germans would rather do in Italy. Along the Rimini coast near Schröder's aborted destination, it's Stefani rather than any German who is persona non grata. Maurizio Melucci, the head of tourism for the city of Rimini, was one of the first...
...June with Democratic Senators. The session was supposed to be a private discussion of the effects that looser media-ownership rules would have on consolidation and competition. Instead, the Democrats spent an hour venting about Murdoch's enormously successful Fox News Channel. They complained that the cable network, whose slogan is "fair and balanced," shuts out and even mocks anything but right-wing views. California's Barbara Boxer told Murdoch his network's only balance is between the right and the far right, and suggested a new tag line: "Fox News: the right slant...
...like Remit2India.com and FXRemit.com which caters to Filipinos. Western Union president Christina Gold, 55, a former Avon executive, is responding by giving her firm a makeover. Long billed as the "Fastest Way to Send Money," Western Union has just launched a $300 million global ad campaign using a new slogan, "Uniting People with Possibilities." The company is clearly trying to soften its image. But its executives are under no illusions: defending its lead is getting harder than ever, requiring big investments in new technology and new outlets, especially in the burgeoning markets of China and India...
...targeting young guys, do you really want to throw around the phrase "emotional connection" like that? Hecht backpedals. "That's not an on-air term," he says. "Spike's a great name for a dog. Spike will be man's new best friend." Catchy slogan, but Spike will also need strong marquee programs--more like South Park than Gary the Rat--if this dog is going to hunt...
...Tikrit's main streets fresh graffiti praised Saddam and denounced the U.S. Marwan got out at the post office, where a local told him a slogan that proclaimed "Saddam is lord of Iraq" had been on the wall since Saddam's birthday in late April. Another, near the new police station, jointly staffed by U.S. and Iraqis probably had the most resonance for this hostile, conservative and deeply suspicious population: "The Americans are on the ground, now, but soon they will be in your beds...