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Word: sloganeer (lookup in dictionary) (lookup stats)
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Usage:

...Next Friday B: Viagra C: Campaign slogan...

Author: /time Magazine | Title: Buy This Guy | 2/7/2000 | See Source »

...Zocor B: Pokemon: The First Movie C: Campaign slogan...

Author: /time Magazine | Title: Buy This Guy | 2/7/2000 | See Source »

Nearly 50 years later, "I Like Ike" is still indelibly linked to Eisenhower's presidential campaign. The slogans of today's White House hopefuls are not nearly so distinctive. Try to guess which of the three options is a candidate's campaign slogan, a current movie tag line or a corporate catchphrase...

Author: /time Magazine | Title: Buy This Guy | 2/7/2000 | See Source »

...idea of viewers belonging to--deeply identifying with--a cable channel is the concept through which Laybourne, at Nickelodeon, may have changed cable. Nick's current slogan, "I believe in Nick, 'cause it believes in me," while a little dubious (do fourth-graders taking tests psych themselves up by remembering that a Viacom subsidiary believes in them?), sums up the philosophy neatly. Oxygen is applying that lesson with an ad campaign that stresses "great reasons to be a woman" ("No back hair," "Baby's first word: mama") and has bought a Super Bowl spot. It's also leveraging its website...

Author: /time Magazine | Title: Television: Will Women Take A Breath Of Oxygen? | 1/31/2000 | See Source »

...accidents aren't identical, but the lessons they teach mutually reinforce one another: life is a lot more than what takes place on the court or field, and it can change awfully fast. It makes the advertising slogan "Life is short. Play hard." seem dreadfully vacuous...

Author: By Bryan Lee, CRIMSON STAFF WRITER | Title: Blee-ve It! | 1/26/2000 | See Source »

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