Word: sloganeer
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...promote literacy. (Perfect, by Judith McNaught, tells the story of a foster child who "overcomes illiteracy to find true love," as the promotional material says.) The firm contends that it was the first U.S. brewer to have rabbis certify its suds as kosher. "Coors Cares," bleats a company slogan...
...Which among these was the slogan du jour? It's the ______, stupid! A) "immoral, reckless behavior"; B) "integrity"; C) "lying"; D) "perjury...
...industry seems to be winning the image battle everywhere except Britain, even though homegrown supermodel Naomi Campbell modified her slogan from "I'd rather go naked than wear fur" to "I'd rather go naked than wear fur--until it becomes fashionable again," when she wore a huge bourbon-colored fur for Fendi last year. The public is also showing signs of protest fatigue. In the past, fur activists who freed minks from farms got sympathy. Now they are prosecuted...
Swinney's focus groups have shown that consumers already believe that Duke has the highest-quality medical care. But many people regard it as off-putting--a place you'd go only if you were very sick. Duke responded by adopting the slogan BRILLIANT MEDICINE THOUGHTFUL CARE to reassure patients that Duke doctors really do care about their patients. And they put real doctors front and center in their ads--not just on television but in print and on billboards at the airport...
...have a ribbon or a catchy slogan...