Word: sloganeer
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...famous slogan of Jiang's predecessor, Deng Xiaoping, runs, "It is glorious to get rich." Who is getting rich today in China, and at whose expense? The impressive economic gains that Jiang can boast of are built on the bones of Chinese peasants and dissidents...
...spirit of Massachusetts is the spirit of America." --1980s Massachusetts tourism slogan...
...Fonda got Durex, the world's largest condom producer (slogan: "Only the Feeling Gets Through"), to join the Turner Foundation-supported Georgia Campaign for Adolescent Pregnancy Prevention for some counterprogramming. Starting this month, Fonda chatted up Lisa McRee on Good Morning America, taped a segment with Susan Molinari on CBS and sang a duet with Rosie O'Donnell. Sure, abstinence is the best policy, Fonda says, but not if it means losing the second-best policy: "About 90% of what we do is above the waist--give kids hope and an adult who cares about them, tell them...
...Monday nights, other networks stayed away," says Gary David Goldberg, creator of Family Ties and Spin City. "The network mind-set now is scorched earth." Don Ohlmeyer, West Coast president of NBC, wouldn't disagree. "We would like to have seven Thursday nights," he says. Indeed, the NBC slogan, "Must See TV," once reserved for its top-rated Thursday lineup, has expanded to "It's Must See on NBC" for the whole prime-time schedule. "The 4% drop in [network audience] share isn't anything we care about," claims Ohlmeyer. "What we care about is our share." Though still...
This point was most graphically made to me in the fall semester following the Dunster tragedy: when suggestions were solicited for the new Mather House t-shirt slogan, one resident tutor wryly offered: "Twenty-five years and no murder-suicides." What moved me was not so much the macabre humor, but the stark realization that no one realized just how close Mather House had been to a similar tragedy just months before...