Word: sloganeer
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...attendance, well above its projection of 4,500 a game, and occasionally eclipsing Major League Soccer and P.G.A. golf in the television ratings. W.N.B.A. games are televised nationally over NBC (weekends), ESPN (weekdays) and Lifetime (Fridays). Viewers watching the N.B.A. playoffs in June were besieged with the W.N.B.A. slogan, "We Got Next." The phrase is commonly used on playgrounds to reserve the next game, but in light of the early success of the league, it takes on a new meaning. "We are building a first-class operation that appeals to fans, players, television, corporate sponsors," says Val Ackerman, the former...
...much empty space to fill. Along Highway 50 the distance between towns is bridgeable only by marathon road trips and the most powerful AM radio signals. The big station out of Reno is KOH, which promotes itself with the slogan "From the High Sierra we take down the High and Mighty." The drive-time talk jock (out here it's always drive time) is the inflammatory Brian Maloney, who makes Rush Limbaugh sound like Alan Alda. Maloney tends to open his monologues with the question that prefaces most conspiracy rants: "Don't you find it interesting that...?" For Maloney...
...example, do these companies do exactly? Well, Pangea has developed some kind of software that is used to sort through all the information that's coming out about human genes, in order to speed up the development of new drugs. Or something. "Industrial Strength Bioinformatics" is the company's slogan. Its product, styled GeneWorld 2.0, "gives you the industrial-strength capacity you need when sequence data production exceeds analytical throughput." (Don't you hate it when that happens?) @Large's first product, Sasson says with a smile, is "one of the simplest for marketing people to explain...
Many of the nation's biggest advertisers have a new slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry...
...Roberto's wedding." This is a prevalent mode of writing that might be called men's magazine second person; "bro" and "dude" also turn up as forms of address. The noun stuff--so redolent of uncomplicated, gym-socks-on-the-floor guyness--is another key word, as in the slogan of Men's Health: "Tons of Useful Stuff...