Word: sloganeer
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...This is the next great thing.' It's the flip side of overclaiming, which is what teens perceive a lot of brands do." At the same time, the OK theme attempts to play into the sense of optimism that this generation retains. ("OK-ness," says a campaign slogan, "is the belief that, no matter what, things are going to be OK.") Nor does it hurt that, according to Coke, O.K. is the most widely known phrase around the world -- followed by Coca-Cola...
...that cultural commentators seem convinced is a hall mark of this mysterious generation, OK touts itself in small letters as "a carbonated 'beverage,'" with the last word in quotes--the hipsters who make "OK," one assumes, are too cool to use that technical word with a straight face. The slogan completes the pitch--no hi-strung shrill jingos here--"Everything is going...
...proposing that Army units be used in support of a U.S. border-patrol crackdown. Latino leaders quickly decried that proposal as a "militarization of the border." On the economy, though, her call for the million new jobs in the next four years has provided a clear-cut slogan that she can back up with her expertise gained in the past four years as the state's treasurer...
...recent meeting with representatives of AFARM, we again offered our challenge for a structure debate, one which would be open to the Harvard community and allow us to voice our differences in a more coherent manner than the 36-point slogan. However, we were turned down again. The reason? According to AFARM, they seem to taken a kinder an gentler attitude towards campus politics. Objecting to the adversarial relationship one would assume, one representative decried the "drawing of lines" between us. Another observed that due to the upcoming ceremonies surrounding the annulment of marriage between Joshua Oppenheimer '96 and Catherine...
...undergraduate at Brown (class of 1992), I participated in a "Take Back the Night" march at the suggestion of friends and felt acutely uncomfortable for the duration: it was clear that I was not of the rallying ilk and found no refuge in a raised fit or a charged slogan. But it occurred to me that my discomfort then was no worse than that which, I and many women and men feel when alone in regions of violence and unrest...