Word: sloganeer
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...more egregious, and widely committed, offenses of sloganeering has been the overuse of derivatives of Reebok's "Life is Short...Play Hard." I've always thought the slogan a rather curious blend of epicurianism and stoicism. Reebok plays to the American propensity for play, but also to the remnants of our Protestant work ethic, reminding us that Life is Short, and so any playing must be done sedulously. Sweaty joggers and wellmuscled mountain-bikers parrot the line with fitter-than-thou reproachfulness...
...need for some sort of a marketing class at Harvard becomes achingly clear, when an integrationism initiative goes by the name-cum-slogan of Women Appealing for Change. Is this a support group for female panhandlers? A Free Silver Party? Should I sing their petitions or hand them a quarter...
...reassured me that whatever excesses go on within Harvard's walls are always ten times worse in Harvard square. A man sported a T-shirt which next to a depiction of the crucifixion proclaimed "This Blood's for You." At first I thought this linkage of an old Budweiser slogan ("this Bud's for you") and an old patristic doctrine ("transubstantiation") was a garish parody of an evangelical fervor and the tendency of doctrine to be lost in the effusiveness of missionary spirit. Alas, it was no parody...
Nonetheless, Gore's task force this week will release a report, formally labeled the National Performance Review, that aims at nothing less than "reinventing government" -- the title of a best-selling 1992 book that the Vice President has adopted as his slogan. Gore's report will recommend sweeping changes in the way the federal bureaucracy draws up its budgets, organizes its departments and agencies, buys its equipment and supplies, even in its procedures for hiring, promoting and (gasp!) firing employees...
...expert, "stem from problems in Egypt. I don't think Iranian or Sudanese support is the cause for what's going on." Egypt is plagued by a pervasive discontent with the country's poverty, unemployment and corruption and a widespread conviction that things are not getting better. The slogan "Islam is the solution" is embraced by millions of impoverished Egyptians who have been completely disillusioned by the failures of Arab nationalism and socialism...