Word: sloganeer
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...miles south of Cognac's red-roofed mansions, the farmers of Segonzac explain why. MAASTRICHT: DANGER! proclaims a French Communist Party poster, but its hammer and sickle has been plastered over with the red-white-and-blue sticker of the far-right National Front, which appropriated the same slogan. The department of Charente, which includes the Cognac area, approved the treaty by a mere 13 votes out of 178,672 cast. Much of the opposition came from farmers. All rural France resented the agricultural-subsidy cutbacks initiated by Brussels, but even though they do not directly affect Charente grape growers...
Williams unveiled the new union slogan, "Harvard works because we do." She said it was particularly appropriate for the beginning of the school year, because union members register students make sure books are on the shelves and perform countless other tasks for newly arrived students and faculty...
...cheerleading slogan for Africa, coined by Tanzania's Julius Nyerere shortly after his country won its independence, was "We Must Run While They Walk." It caught the mood of euphoria and ambition, the dash of social heroism. Now the sense of heroic hope is mostly gone. Vast stretches of Africa are in worse shape than when they became independent. People routinely live at subsistence levels. Says Denys Lawrie, a mining consultant who works in West Africa: "Africans have wasted 20 years." The world's attention has gone elsewhere, and African leaders know their rations of aid will be smaller...
Perhaps in reaction, a new sense of realism has become the vogue in Africa, and the slogan for the continent's chastened '90s might be "Learn to Walk Before You Try to Run." In 1989 the World Bank issued a landmark report titled Sub-Saharan Africa: From Crisis to Sustainable Growth. It warned that if Africa's slide into underdevelopment continued, some countries would soon find themselves in worse poverty than the most stricken Asian lands...
...Bill Clinton accepts that there is a moral decline," says his campaign pollster, Stan Greenberg. "That the values of mainstream America have not been respected and supported. But George Bush is part of the problem." The Clinton strategy is summarized in the slogan that top strategist James Carville has posted in the campaign war room at the Little Rock, Arkansas, headquarters: "It's the economy, stupid." The Clinton approach, says Greenberg, is that "family values is about fifth on the list of what voters want addressed by their President...