Word: sloganeer
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...Billboard certainly was mysterious: the simple, unexplained declaration "Keep Music Evil" on last week's front page raised more than a few eyebrows. The slogan represents the philosophy of the FATIMA MANSIONS, an Irish band that has just released its U.S. debut disk Viva Dead Ponies. According to lead singer Cathal Coughlan, the group hopes to capture rock's old outlaw image by overthrowing the sugarcoated commercialism prevalent on the pop charts today. To promote that "mission," the album dissects a British society rife with "squalid poverty where the poor prey on the even poorer," says Coughlan. Included...
...legs of the table and finally even the chair he is sitting on. Yet the watch barely shudders. "Timex," intones an announcer. "It takes a licking and keeps on ticking." At last, television viewers understand that they have been watching a sly parody of both the famous Timex slogan and the sort of magic act often performed by such self-professed psychics as Uri Geller...
About a decade ago, Reliance Insurance launched an ambitious office- automation project with the slogan "Paper Free in 1983." The Philadelphia-based insurer had the words emblazoned on wall posters, coffee cups, stationery and lapel buttons. It invested millions of dollars in information technology, including thousands of computers, an electronic-mail system and a brand-new telecommunications network. Managers waited for worker productivity to explode...
Miller Lite will counterattack this week by abandoning the taste-vs.- calories contretemps in favor of a new slogan. "It's It. And That's That," goes the Zen-like outpouring of pronouns. The campaign is the creation of Chicago's Leo Burnett agency, which landed the $110 million Lite account in March, muscling aside Manhattan's Backer Spielvogel Bates. The new theme, pitched particularly to women and younger drinkers, seems to imply that Lite has supplanted traditional brew as the real thing. In one Lite-hearted spot, a delivery truck is seen losing the first and last letters...
...commemorate the 173rd birthday of the philosopher who prophesied the ultimate triumph of proletarian revolution. Karl Marx, proclaimed a speaker, should not be blamed for the errors of the former Socialist Unity Party, which for 40 years had ruled East Germany. WE'LL DO BETTER NEXT TIME read a slogan someone had chalked at the base of the memorial. WE'RE NOT GUILTY said another. A third graffito was sardonically realistic: SEE YOU AT THE UNEMPLOYMENT OFFICE...