Word: sloganeer
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...During the primaries, he scorned Dick Gephardt's populist campaign theme of "It's your fight too." Gephardt's specter of $48,000 Hyundais, Dukakis suggested, pandered to an American xenophobic streak by railing against foreign companies. Now, however, Dukakis is showing a commercial featuring a Japanese flag. His slogan "I'm on your side" is Gephardt Lite...
...monster, a terrorist? Why? Who says that? I can't accept your saying it. George Washington was called a terrorist by the British. De Gaulle was called a terrorist by the Nazis. What can they say about the P.L.O., except to repeat this slogan? We are freedom fighters, and we are proud of it. According to international law and the United Nations Charter, I have the right to resist Israeli occupation. I don't want to harm anybody. But look how they are treating my people. These savage, barbarian, fascist practices against our children, our women...
...worried that free trade would mean a kind of integration with America's economy that would wrest self-determination from Canadian industry. As far back as 1911, the government of Liberal Prime Minister Sir Wilfrid Laurier fell over a free-trade agreement -- an episode that gave birth to the slogan "No truck nor trade with the Yankees...
Down on the pebbly beach, where small waves skip in one after another, the fence stops short of the water. Its concrete foundations have been laid bare by erosion; on one concrete post someone has written SIN FRONTERAS (without borders). Whether a plea or a demand, the slogan seems more appropriately a dream. Rich man, poor man, Anglo and Hispanic. They might well rub shoulders along this frontier, but they are still set apart by more than just a river, a fence or a line of marker posts...
Willy Loman knew how important it was to be well liked. Since Eisenhower won with the primitivist slogan "I Like Ike," Americans seem to require a pleasing affability from their Commander in Chief. Under Ronald Reagan, geniality was raised to an art form; the President became the nation's surrogate grandfather...