Word: sloganeer
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...widespread resentment as Watergate culprits cashed in with books -- among them, John Dean's Blind Ambition, Charles Colson's Born Again and John Ehrlichman's The Company. By the time Richard Nixon's book came along, in 1978, a Committee to Boycott Nixon's Memoirs had been born. Its slogan, "Don't buy books from crooks," failed to work; the Nixon tome earned him $2.2 million, and the hardback became a best seller. But the phrase caught the spirit of the only official ethical stand that Americans have ventured on sensational exploitations. In some 30 states, so-called...
...this year's unprecedented number of candidates--a whopping 175 of which slightly more than half will gain seats on the council--may leave voters with some difficult decisions to make. No longer will a candidate's catchy slogan, or word of mouth recommendation suffice...
...achieved. Says she: "I hated it, and I still hate it." She is not only a woman in a man's world, she is an assertive feminist to boot. Her advertising posters and TV ads for a chain of clothing shops feature an undressed woman and the aggressively quixotic slogan: DON'T STARE AT THE NUDE; BE NAKED...
...poster for a company that makes Buddhist religious articles, for instance, features a high-resolution close-up of a human bone, drenched in dark powder and standing all alone and upright against a white background. In small letters at the bottom is the Zen koan-like non- slogan: "I am an ancestor of the future...
When King Sobhuza II of Swaziland died in 1982 after 61 years on the throne, the people of that tiny southern African kingdom lamented, Umntfwana sowuphumulile: the child has gone to rest. Now the slogan of the day in Swaziland (pop. 800,000) is a much more cheerful Umntfwana sowukhulile: the child has grown into...