Word: sloganeer
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...named a finalist in the Time Achievement Awards and he maintains a position on Senator Dole's campaign. But the true measure of James Chung's fortunes is the fact that one of the proposed Cabot House t-shirt designs for this year alludes to him by name. The slogan reads: "Everybody James Chung Tonight...
...scrapped in the 1960s, the 20-mile, $4.5 billion subway is nonetheless considered extravagant. Construction began last fall on the first, 4.4-mile downtown segment, which will cost $1.25 billion, with $870 million coming from Washington. Opponents favor less costly projects, like surface railroads along existing freeways. One critical slogan: "Stop the Subway and Save Mass Transit." The highway bill gives L.A. another, more widely praised plum: 27 smaller projects, valued at $74 million, to improve gridlocked roads around the Port of Los Angeles-Long Beach...
...member of the Union for the Homeless, or so button proclaims on his thick woolen hat. He's from another century--a classic lumpenproletarian. He belongs on the barricades in the French of Russian Revolution. His heavy baritone grates with enthusiasm about the Union of the Homeless, whose slogan is "homeless, not helpless...
...phony report that it caused impotence, and France's margarine industry, the victim of gossip that the lower-price spread was full of dangerous contaminants. Kapferer thinks French housewives got behind the margarine rumor as an excuse to keep buying butter. One margarine company fought back with an ad slogan describing the story as the "rumor that costs you dearly...
...research proved fruitful and I decided on a little-known brand called Budweiser. Budweiser, or "Bud" to initiates, or "fucking-A right Budweiser" to fanatics, has had a long history of great slogans. "This Bud's for you." "When you say Budweiser, you've said it all." Powerful words for determined people. Their latest. slogan, though, tops them all: "I pledge allegiance to the King of Beers." This was exactly what I was looking for, a brew with a political manifesto to back...