Word: sloganeer
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Turning my attention stateside, I found a certain Colorado brewery proclaiming: "Coors is the one." This is not a bad slogan but I just don't trust the Coors spokesman, Mark Harmon. He's simply too preppy and clean-cut, the sort of person one associates with insider trading, old boy networks and shady land deals with Native American tribes. Ultimately, my conscience couldn't handle Coors...
...moved on to Michelob which claims: "The Night Belongs To Michelob." In my opinion, this slogan is counter-productive because it seems to rule out any consumption in late a.m. and early p.m. hours, a prime brew-swilling period. The images that flashed before my eyes left me equally cold. Unless your idea of a hot night on the town consists of sitting in a neon-lit disco and watching Phil Collins' hairline recede, this brand fails to reach the acceptable level of sociability...
Exxon, ABC and Tiffany have more in common than famous names and slick midtown-Manhattan addresses. All have Japanese landlords. Within the past six months, investors from Japan have bought the headquarters buildings of the three firms. In a new twist on the protectionist slogan "Buy American," Japanese firms are literally buying America, or at least choice pieces of it, from New York City high-rises to beachfront hotels in Hawaii. Eager as customers at a close-out sale, these investors from the Far East snapped up as much as $6 billion worth of U.S. real estate last year, more...
...college's slogan is "adult education through the fine arts." As Walker explains it, "We want to develop the whole person, and we use the elements of performance, music education, music therapy, drama, dance and art to enable our students to achieve new awareness, personal growth and change in their lives." She developed her approach while at Buena Park, where one of her students, Kuehn, was considered autistic and virtually untrainable. During a music period she mumbled under her breath, "Now what key do we do this song in?" Kuehn correctly piped up, "Key of G." His vocal training began...
...apparently become more important to the swashbuckling Marine -- and more visible than ever. At the parking lot of Marine headquarters in Arlington, Va., North's gray station wagon is easily spotted. Alongside similar autos sporting SEMPER FI decals, North's car displays only one bumper sticker, the popular prolife slogan, GOD IS PROLIF...