Word: sloganeer
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...late, the descent has become a veritable free fall. I realized this a few months ago when I came across a slogan at once simple and profound, a slogan which defines The Great Ambition of our age. The slogan, the ambition, is, of course, safe...
...odor is strongest in intellectual circles. The party expulsions left many academics, artists and writers wondering if China's intellectuals had once again been misled. In 1956 Mao launched the Hundred Flowers campaign, which invited criticism of party policies. The program took its name from the ancient Chinese slogan, "Let a hundred flowers bloom, and a hundred schools of thought contend." Those who dared to speak, however, became the targets of official wrath once the government line turned conservative. Chinese intellectuals fear they may again have been encouraged to stick out their necks, only to find that their heads will...
...Kohl has thrived, the campaign of the opposition Social Democrats has fallen as flat as the party's slogan, "Let justice reign and not social coldness." Social Democratic Leader Johannes Rau has hammered away at the obvious issues: the continued unemployment of 2.2 million workers, a government tax-reform proposal that would chiefly benefit the wealthy, and , cuts in social spending. Declares Rau: "I read the business section of the paper, and I see that we're doing great. But then I read my mail...
That macho slogan is the centerpiece of an imaginative, aggressive campaign to convince litterbugs that it is anti-Texan to trash. Aimed at "deliberate" litterers, 18-to-34-year-old men who are unmoved by threats or appeals to civic duty, the "Don't Mess" theme has struck a chord with Texans' sense of defiant pride during tough times. Celebrities such as Guitarist Stevie Ray Vaughan and the Fabulous Thunderbirds rock group have appeared in radio and TV spots, and the slogan is being proclaimed on bumper stickers, T shirts and even beer-can holders. Best of all, the campaign...
...newspapers as picnic tablecloths. With rail traffic cut to 40% of normal, queues form behind charter-bus drivers showing their destinations on cardboard signs and shouting out the departure times. In Lyons's Part Dieu station, an illuminated advertising billboard shows a streaking orange superspeed train and carries the slogan that with the national French railway EVERYTHING IS POSSIBLE! Some irate, but erudite passenger has scrawled across the sign in Latin "Mirabile Dictu!" (Strange...