Word: sloganeer
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Such concern could mount as long as the government pursues a policy of trial and error, one day stressing a capitalist slogan ("To Get Rich Is Glorious"), the next a Communist one ("Sacrifice for Socialism"). The most urgent priority of what some Chinese call Deng's "cultureless (materialistic) revolution" is to find a new dynamic for China that can help ensure the stability of its society even when the inevitable economic and political disappointments occur. The pragmatists have succeeded in brushing off the ashes of Maoism. They must now find a way of enabling the Middle Kingdom to advance...
...alike unisex uniforms in drab colors. Now the lusterless Mao suits have given way to a variety of clothing, including trench coats and safari jackets. The result is a transformation in the look of many a city street. Here and there, sunglassed trendies wearing 3-in. platform shoes, English-slogan T shirts and zipper-pocketed jeans share the sidewalks with young women whose ruffled shirts are incongruously set off by knee-high stockings...
...surface, all is anecdote and diversion. But there is a hollowness to the cheers and the martial music. Weintraub follows an English schoolgirl running happily down a hallway, only to find a teacher weeping in her classroom. She had been widowed by the war. A bitter German slogan is brought back from the front: "Wir siegen uns zu Tode" (We'll conquer until we're all dead). And Gertrude Stein addresses a wounded French soldier: "Well, here is peace." The poilu replies, "At least for 20 years." As the world knows, his timing was tragically correct, almost to the hour...
Take for example the huge banner atop the Star Market in Porter Square, boasting the slogan "Open 24 Hours." What a great place to get pastromi for the whole family! But upon arriving at the door some late Sunday night, you will find that the bulkie rolls have been locked away, and the doors are closed. Further, you'll notice that the signs on the door say they are open from 8 a.m. until 12 midnight...
...reputation for seeking high quality in the products they can afford and, once sold, showing more loyalty to their favorite brands than Anglos do. But selling to them, experts warn, requires more than translating ads into Spanish. Attention must be paid to cultural and linguistic nuances. Example: the slogan "Catch That Pepsi Spirit," translated into Spanish, had an overly physical intonation. The company accordingly urged Hispanics to "Vive el Sentir de Pepsi" ("Live the Pepsi Feeling...