Word: sloganeer
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...business people with the most personal knowledge of Commencement is Paul Corcoran '54 owner of Corcoran's and The Harvard Shop. He's had one of his three children enrolled as a student for the last six year and consulted his checkbook records to come up with the slogan for the T-shirt that he expects to be a best seller...
Broadway, to its peril, has increasingly gone the way of the movies: it has become a business of megahits and instant flops, of shows that either stake a claim on immortality ("Now and forever" the Cats slogan boasts) or die within days. It costs so much to keep a play running--from $80,000 to $150,000 a week, not counting TV advertising--that unless the reviews are raves or a large advance sale provides a cushion, skittish investors often decide to cut their losses by closing worthy shows right away rather than struggling to survive and recoup...
...South African capitalism, just as slavery was to the pre-Civil War American South. It will only be abolished by civil war, by a victorious workers revolution in South Africa. For Workers Revolution in South Africa! Here at home. Finish the Civil War. A concrete example of this slogan put into action was the Sparta League's mobilization of a demonstration of 5,000 trade unionists and Blacks to stop the Ku Klus Klan from marchit in Washington, D.C. on November...
...swath. The millionaire chairman and editor in chief of Forbes magazine last week embarked on an 18-day swing through Thailand, Malaysia, Singapore and Brunei for the sheer swell of it. Traveling with an entourage of 20 in his private Boeing 727 (dubbed Capitalist Tool, after the magazine's slogan), Forbes made his first stop at the Grand Palace in Bangkok. He brought along an $80,000, 90- ft.-tall, elephant-shaped balloon to entertain the royal family, but high winds curtailed the flight. Forbes is not bothered by little deflations though, or by large round sums. The trip...
...withdrawal anyway and won the approval of voters, even though critics portrayed the pullout as a national humiliation. The reason, suggests Democratic Political Analyst William Schneider, is that the President sensed the persistence of a popular attitude toward foreign military commitments that is summarized by the Viet Nam-era slogan "Win or Get Out." Says Schneider: "In Grenada we won. In Lebanon we got out. So much for the Viet Nam syndrome...