Word: sloganeer
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...sheer passage of time has helped to heal some wounds. But it has left a certain fatalism. In Viet Nam, the G.I.'s absurdist, shrugging slogan was "It don't mean nuthin'." Today Jim Garnett, a Seattle carpenter who served as an Army supply clerk, says, "It was just something we all went through. Like when you were a kid and your old man comes home drunk at night. He wakes everybody up, everybody knows what's going on, and it makes everyone real uncomfortable. But in the morning, no one talked about...
...stamp out than waste, fraud and abuse. Efforts to exterminate them have failed miserably, so Congressman Silvio Conte has declared a war against what he says is a "1 trillion-strong" invasion of the hallowed halls. The irrepressible Massachusetts Republican has launched a "Conte Crush-a- Cockroach Campaign," the slogan of which seems to be the rather snappy "Squash One for the Gipper...
...management commands, most recently as chief of staff at the Marine education and development center in Quantico, Va. Her new responsibilities have not yet been designated. Although a general, she is barred by law from assignments that might lead to combat. For that the Marines need men. Hence their slogan. But Reals is not offended. "For obvious reasons," she says, "this is primarily a male organization...
KENTUCKY IS probably best-known outside its borders by the slogan "fast horses, smooth bourbon, and beautiful women." Kentuckians themselves don't find this stereotype too offensive, although stage and screen depictions of the racist "white trash redneck," or of the feuding, murderous hillbilly, sometimes can cut to the quick...
...just a job, it's an adventure." That's the slogan of the Navy's enlistment commercials. Unhappily, however, some Navy pilots are looking for careers and adventure outside the military. In fact, Navy Secretary John Lehman told Congress that letters of resignation from pilots and flight officers jumped by 75% from 1983 to 1984. Last December alone, the Navy lost 175 pilots and 40 flight officers. Most of the dropouts are joining U.S. commercial airlines, which plan to hire 6,000 pilots this year. High salaries and the rewards of a more normal family life make the commercial pilot...