Word: sloganeer
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...Reagan's $25 million). The ads either focused on dry, nonvisual subjects like the deficit, or scattered their blasts, as in the commercial linking Reagan to the Rev. Jerry Falwell on half a dozen disparate issues. Unlike Reagan, with his "Leadership That's Working," Mondale had no slogan to give his campaign coherence. Said David Garth, a New York media maven: "I didn't know what the Mondale theme was . . . except 'Vote for Mondale-Ferraro.' " The Democrat's aides defended their approach as the more realistic. "We aren't running a Hollywood feel...
Harkin has accordingly adopted the campaign slogan "A Senator lowans can be proud of," but it should probably read "A Senator lowans can be less ashamed of" Harkin also inflated his war record, bragging about flying "combat air patrols" in Vietnam when he had actually flown planes from Vietnam to Japan For repairs. The and a few other impolitic statements from the past that Jesen dug up and quoted in an advertisement crippled Harkin's Mr. Clean image, contributing to his decision to get down and dirty...
...communist Spartacus Youth League (SYL) stands out on the left, because it has adopted the slogan. "You can't beat Reagan with Democrats" and instead focuses on working class organizing. SYL seeks to form a workers party to raise class struggle to the heights of socialist revolution. Accordingly, their Harvard component, Friends of SYL, works to persuade students to become working-class partisans...
...like the Saks Fifth Avenue slogan: We are all 'he things you are," says Deanne Stillman, one of the three authors. She and Judy Jacklin, co-author and art director, are on four promoting Titters, and are clearly having a good time...
...hottest marketing battles of recent years. On one side was Gillette's inexpensive Cricket lighter (price: about 70?), which could be used for months and then thrown away. On the other was Bic's equally disposable model (69?), famed for the slogan "Flick my Bic!" But after more than a decade of struggling, Gillette last week conceded defeat. The Boston-based company said it planned to sell its Cricket line to Swedish Match, a leading European lighter maker...